This video is brought to you by geobeats, and provides a quick summary of why some of McDonald’s products have failed.
Included in the video are 10 items, which were once offered on the McDonald’s menu, that were unsuccessful. Surprisingly, fajitas, hotdogs, pasta, and pizza, which are successful at other food chains, did not thrive so well at McDonald’s, and were soon discontinued from their menu.
Other items, such as the McLean Deluxe and the McGratin Croquette, enticed customers with their names, but were unsuccessful possibly because of their taste. The McLean Deluxe burger offered half the fat of the Big Mac, but water, seaweed extract, and beef flavoring replaced the fat.
The McGratin Croquette is sometimes still available in Japan, but most of the consumers disliked the combination of seafood, mashed potato and fried macaroni smashed into a sandwich.
Additional products, such as the McD.L.T and the McAfrika, may have been less successful because of the timing of their release. The McD.L.T burger was served with lettuce, tomato, and onion, which would seem simple enough. However, it was presented in a dual-compartment, Styrofoam container, just at the time concerns began growing over Styrofoam and the environment.
Additionally, the McAfrika was a burger in a pita, but was offered during a severe famine swept over South Africa. Furthermore, some products, like the onion nuggets, seemed to lack in popularity possibly because the consumer dislikes change. Perhaps, McDonald’s should have tried onion rings rather than nuggets.
Finally, poor marketing plays a vital role in the demise of some of McDonald’s products, as seen with the Arch Deluxe burger. Marketed as “the burger with the grown-up taste”, it limited its consumer to adults primarily.
In conclusion, not one, but many contributing factors, have attributed to several of McDonald’s products failing.